Digital Transformation, an Evolving Vision: The Video

Digital Transformation is viewed by many companies as a strategic necessity, these days. It can energize a business, build efficiency, reduce cost, and open the way for innovation. As with many concepts, however, it has become diffuse in meaning and marketing strategies tend to focus upon a few simple areas in which digitization can help. What is missing is a greater story of the impact, implications, and the actual consequences of undertaking such a transformative process.

Previous blogs on this subject are: Digital Transformation at the World Economic Forum: The VideoDigital Transformation: The Video, and Guest Blog: Lagging In Digital Transformation? 30% Of Your Senior Executives Are Going To Leave Within A Year.

We have now reached a point where most companies understand that this is coming and have programs in place for digitization of some aspects of their business. Now we need to look more closely at “Digitization 2.0,” where we begin to consider the opportunities and effects that have emerged from the innumerable successes and failures in this realm.

Here we have assembled a few videos on broader aspects of Digital Transformation. Most are standard YouTube licenses with explanation drawn from landing pages. The CEB/Gartner video is a share from the company’s site, with description from that page.

The case for Digital Reinvention (McKinsey & Company)

Published on Feb 28, 2017

Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it advances, the implications for revenues, profits, and opportunities will be dramatic. Here we explore the results of our survey into digitization across industries and detail the case for digital reinvention.

The New IT Operating Model for Digital (CEB Global – Gartner)

Two-thirds of business leaders believe that their companies must pick up the pace of digitization to remain competitive. The pace and volatility of digitization opportunities, as well as blurred technology responsibility across the enterprise, makes it more difficult for IT leaders to help their organizations exploit emerging digital opportunities.

To meet these challenges head on, progressive IT leaders are changing IT’s operating model. We have identified nine features of the new operating model that will position IT teams for digital success.

The Digital Transformation Playbook (Columbia Business School)

Published on Jun 3, 2016

BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE ’16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. Get further insights and tools to make this transformation by reading his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age.”

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

Digital Transformation of Society, Business (Gerd Leonhard

Published on Apr 5, 2017

A talk by futurist Gerd Leonhard.

“This is the edited version of my keynote at DST Systems Advance conference in Phoenix Arizona. This talk is about digital transformation (challenges and opportunities) – the next 5 years. You can download the slidedeck use in this talk via this link (PDF)”



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